See organic growth in your SEO through online reviews

Search engines are placing more and more emphasis on user-generated content. They want to know what consumers are saying about a product or service and online reviews of your business are one way you can tap in to this, without having to lift a finger.

Reviews can provide your website with new, relevant content. Over a nine-month period businesses that started showing reviews generated over 7.5k organic page views per month – an increase of approximately 2.5k.

These reviews can then also feed into social media optimisation, as user-generated content is more likely to come through social media channels.

For more information about how online reviews can improve your SEO and drive your business forward, or you have specific survey requirements email


Spring clean your brand image

The information that you put about your business online now forms one of the largest parts of your company’s brand image.

It’s vital, now more than ever, that an organisation actively manages its online reputation. Negative reviews are a perfect example of this. Some people tend to bury their head in the sand when a negative review is left about them online, however, negative reviews can actually help you! We have created a blog on this very subject – The Power of Negating a Negative.

Now that Spring is upon us, we are encouraging businesses to take charge of their brand image online by replying to negative reviews. Consumers want to feel cared for and valued and this is a great way to engage with them and demonstrate this.

Crack your online conversions

All clients of JudgeService have the option to display our widget on their website. This shows clearly what percentage of their customers are likely to recommend them to friends and family. Consumers can then click to see verbatim reviews from customers.

Why does this matter? Because there is a direct link between the widget impressions per visitor, and the visitor to order conversion. If there are 0-0.5 interactions with a widget, the conversion rate is between 0.65% and 1.61%. However, when we see an engagement of 0.5%-1%, the conversion rate increases from 1.61% up to 2.18%.

See our extensive features.

The power of our management information system

This post is going to be a myth buster! When we reach out to prospective new clients, the first barrier we have to overcome is people saying ‘We don’t need star ratings or reviews’. Every time we sit them down and explain to them that we are so much more than ‘just reviews’. We have a secret weapon – our management information system.

This is what truly sets us apart from our competitors, as here at JudgeService we aren’t just about the ‘what’, we are all about the ‘why’. Knowing why things happen means that we can influence the outcome, and with our reporting system you can really dig down into granular data. This allows you to develop tactical and strategic business solutions.

The power of star ratings

We’re going to open with a nice little statistic here; 58% of consumers say that the star rating of a business is the most important. On the back of this, more and more search engines are displaying star reviews on your business.

Google has recently changed how it does this, now only displaying stars on organisations that have 150 or more unique reviews and a rating of at least 3.5 stars. This has made it even more important for businesses to collate as many reviews as possible through a third-party provider, to ensure that their star ratings will be displayed online.

The power of negating a negative

Catchy title, eh! But negating a negative is a genuine thing and two negatives makes a positive! Here at JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results…..*rant over*).

But did you know that these negative reviews help aid conversions too? Well, if they are handled correctly! 30% of consumers assume online reviews are fake if there are no negative reviews!

60% of consumers questioned the quality of a business when they saw negative reviews. By replying to negative comments to address the issue and take the conversation offline, you can manage your reputation.

We have a Right to Reply function, where you can respond to anything negative that someone has said. In addition to this, our system also sends an alert to yourself, or a nominated member of your team, immediately notifying you so you can address it in a timely manner.

The power of online reviews

Most people still tend to say ‘Why do I need reviews?’ But here at JudgeService we understand how powerful reviews are in influencing buyer behaviour and aiding a conversion. But don’t just take our word for it. Here are some pretty powerful stats:

  • 89% of users will make a purchase within one week of reading reviews. (Source: ReachLocal)
  • 88% of consumers say that they trust online reviews as much as personal recommendations. (Source: BrightLocal)
  • Customers spend 31% more with a business that has ‘excellent’ reviews. (Source: Invesp)
  • 72% of buyers will take action only after reading a positive review. (Source: BrightLocal)
  • 97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content. (Source: Thismoment)
  • 30% of consumers assume online reviews are fake if there are no negative reviews (Source: Vendasta)
  • Reviews can have an impact of up to 10% on a business’s search rankings. (Source: Webrepublic)
  • 40% of buyers form an opinion of a business after reading just 1-3 reviews. (Source: BrightLocal)
  • 88% of consumers form an opinion by reading up to ten reviews (Source: Vendasta)
  • 44% of consumers say a review must be written within one month to be considered relevant. (Source: BrightLocal)

We are hiring! Join our raving fans

Due to sustained growth, we are now looking for focused, enthusiastic, target driven and upbeat candidates to join our team.

Click here to see the poster and share the link with anyone you know that might be interested

We have a number of excellent part-time vacancies in our vibrant and enthusiastic contact centre, based in Harrogate, as a Content Centre Executive.

No cold calling or selling involved!

  • Minimum of £7.50 an hour basic pay
  • Realistic OTE £19,760 per annum
  • 22 days’ Paid Holiday pro rata (with Bank Holidays off too)
  • Contributory Pension
  • Flexible working across 10am to 2pm/2:30pm Monday to Friday OR 3.00pm to 7.00pm Monday to Thursday and 3.00 to 5.30pm Friday.

Responsibilities include:

  • Making customer satisfaction telephone calls – taking customers through a series of questions and gaining customer responses
  • Entering customer responses onto our in-house system to accurately record results
  • Achieving department KPIs, i.e. number of surveys completed per hour and calls made per hour
  • Representing premium brands in a professional manner
  • Providing excellent customer service at all times.

Full training and support will be provided but the ideal candidate must have excellent communication, listening and sales skills. You will be confident in communicating at all levels of an organisation and ideally have experience of CRM systems.

If this sounds like the role for you. then introduce yourself and email your CV to Lois at

If you have any questions about the role, then feel free to call us on 01423 225 166.

Find out why AutoTrader, and Trusted Dealers use JudgeService



Here’s why the big names in the industry are using JudgeService reviews:

The average consumer spends nearly 11 hours researching online when buying a car

Digital has become a HUGE part of car buying, with dealers creating a ‘digital forecourt’ that encourages people to step onto their physical forecourt.

JudgeService research shows that 41% of enquiries to a dealership came from websites or social media.

This is great news for our industry, because now 51% buy on their first visit to the dealership. Online reviews have made the conversion easier.

30% buy a car based on dealer reviews

One of the most important parts of the car buying process is what other consumers are saying. We all look at online reviews before making a purchase, especially a big purchase, and as consumers we don’t trust companies that don’t have any reviews.

88% of people trust online recommendations over family and friends… yes family and friends!

With these facts combined it becomes really clear as to why it’s essential you are collating and displaying reviews to your online audiences. 2.1 million cars were sold in 2015 due to dealer reviews.

Consumers spend 10% more time on dealer pages that have reviews

We know that the online platform is becoming more and more competitive, with our competitors being just one click away at all times.

We need to keep our consumers on our website so we have longer to reassure them of our brand. Showing online reviews will achieve that.

JudgeService go the extra mile to help you create raving fans

No one does independent reviews like JudgeService. In addition to overall recommendations

JudgeService will assess the whole customer journey, allowing you to make improvements to your sales process that can improve conversion.

It’s more than just reviews, it’s a management reporting tool for internal meetings and performance management.

Contact us today to find out how our reporting can boost your business and provide you with online reviews.



The rising importance of consumer satisfaction and their relationship with digital channels


As 2016 comes to a close, the rate of communication by consumers across digital channels this year has surpassed everyone’s expectations, and it is predicted by SmartInsights to be an even greater influence in 2017.

As New Digital Noise highlights, we are moving towards ‘Experience Marketing’, where consumers want to be actively involved in your campaigns and as a result will become your advocates. People are readily sharing their experiences of a brand, product or service through digital channels.

As a result of this consumers are becoming key influencers in the purchasing process, with BrightLocal research showing that 88% of consumers trust online reviews as much as family and friends!

If we look at the automotive industry to highlight this consumer trend, we can see that during the purchasing process there are 24 key touchpoints. 19 of these are now digital! 

JudgeService research shows that 40% of enquiries come through websites, with 21% coming through the dealer’s own website and 19% coming through other sites such as manufacturer websites.

It is becoming more prevalent than ever to create Raving Fans, and not just get customers. 

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