The explosion of online review use
We all use review content online. It is often an unspoken rule that before most of us book a hotel, try out a new restaurant or consider purchasing a product we’ll take a look at some customer reviews to reassure ourselves that what we’re about to purchase is worth the cash.
Websites such as Amazon, Yelp and Trip Advisor are well known hubs for producing large amounts of reviews from customers, and although some of the feedback might seem useless and too negative, or so glowing it doesn’t seem real, you can usually find some reviews which take the middle ground. In fact, these reviews are usually the best ones, when a review imparts with you the type of information that’s invaluable when making a decision.
How to write a useful review
The key to understanding what makes a good review is recognising that even the most scathing reviews can carry an underlying useful message, and also by knowing that the most positive reviews are not always the ones that can be trusted. Below are some simple tips from Judge Service on how to write a good customer review:
Keep it relevant
When writing a review, avoid getting too carried away with unimportant detail. People like a good story, but they will soon switch off if what you are saying is irrelevant to the particular product. Including information such as the date you visited a place, when you placed an order or opened your product and who you ordered the product from is all highly relevant, but what the weather was like and what you were wearing are the types of information that are best left out.
Don’t name and shame
Whilst it is essential to name and shame a particular product if you received a bad experience as a direct result, it is unhelpful to make things too personal. Do not target your experience at just one particular individual as the chances are they are just a member of staff whose situation is likely to change in the future making your review become possibly worthless. Instead focus on the experience you had and omit any individual names.
Good is not always positive
A good review is not always a positive review, in fact the best reviews are those that take into account the people who are coming along to view it after them – take some time away from your keyboard to think about your experience from all sides, and don’t allow yourself to get het up on a specific area that annoyed you. Writing as if someone is reading your review back to you is a good idea – it will certainly make you stop and think about whether you are presenting your points succinctly and fairly or not.
Keep things personal
Remember that your review is personal so other people’s opinions should not count. Writing that other people share your views and experiences is simply a way of trying to bolster your opinion on something, when readers are more interested in your own personal opinion and experience. Speculating on why you think you might have had a specific experience is a better way of ensuring that future readers gain something positive from your review.