Right to Reply and how to get the best from it:
1. Set up the Right to Reply facility for your social media team and managers
2. Always respond quickly and be professional as it is live and unmoderated
3. If you receive a negative testimonial take the conversation offline as quickly as possible, keep the response short and sweet, and use the opportunity to turn the customer into a raving fan
To set up Right to Reply simply contact firstname.lastname@example.org with a list of contacts you would like to give access to this facility. You decide who would be the right contact to deal with this in your business.