JudgeService and Auto Trader: going from strength to strength

JudgeService’s major partnership with Auto Trader, announced in June 2016, continues to provide independent dealer reviews to drive businesses forward.

Auto Trader’s Annual Car Buying Research has shown that over 30% of people surveyed had bought a car based on dealer reviews or recommendations by family and friends. The data also shows that visitors spend around ten per cent more time on the pages of dealers that show reviews on Auto Trader compared to those that do not.

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These findings show just how much buyers value car reviews to help them make an informed decision, and the partnership with Auto Trader truly increases conversions and boosts sales.

To date, JudgeService has recorded more than 750,000 reviews of over 2,000 dealers across the country and has recently expanded its offices and doubled its researchers to meet an increasing demand.

Not only are dealers who advertise with Auto Trader able to use JudgeService to collect and display reviews and ratings from verified customers, they have access to unique levels of reporting. The JudgeService reporting suite provides unparalleled granular detail, making it easier for dealers to identify buying trends and/or potential issues.


Online reviews are vitally important for you to understand your clients’ needs and to develop your business strategies and staff training. And we can do it all for you!

Visit business.judgeservice.com or email sales-enquiry@judgeservice.com to find out how!