Search engines are placing more and more emphasis on user-generated content. They want to know what consumers are saying about a product or service and online reviews of your business are one way you can tap in to this, without having to lift a finger.
Reviews can provide your website with new, relevant content. Over a nine-month period businesses that started showing reviews generated over 7.5k organic page views per month – an increase of approximately 2.5k.
These reviews can then also feed into social media optimisation, as user-generated content is more likely to come through social media channels.
For more information about how online reviews can improve your SEO and drive your business forward, or you have specific survey requirements email firstname.lastname@example.org.