The information that you put about your business online now forms one of the largest parts of your company’s brand image.
It’s vital, now more than ever, that an organisation actively manages its online reputation. Negative reviews are a perfect example of this. Some people tend to bury their head in the sand when a negative review is left about them online, however, negative reviews can actually help you! We have created a blog on this very subject – The Power of Negating a Negative.
Now that Spring is upon us, we are encouraging businesses to take charge of their brand image online by replying to negative reviews. Consumers want to feel cared for and valued and this is a great way to engage with them and demonstrate this.