53% of recent new car buyers claimed that dealership testimonials and reviews were an important factor in the car buying process – with just over half (51%) for recent used car buyers.*
As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.
Dealership reviews give consumers insight into the experiences of other car buyers, so if they’re not sure who to buy from they can easily see what others have said about a particular dealer. Consumers now know how important it is to find out what kind of reputation a dealer has before a visit and, in this digital age, the reviews that a dealer’s customers create can help consumers make great choices.
To find out more, download the Automotive Industry Paper: The power of car dealer reviews: helping car buyers make the right choice. For further information about how JudgeService can help YOU, email firstname.lastname@example.org.
*AT Market Report 2016