The power of online car dealer reviews

  • Car dealers are a common sight in most towns and cities; there are so many to choose from. And choosing the right one can be a tricky task.
  • Buying a car is often a major purchase, and yet only 7% of UK consumers claim to trust used car dealerships*.

These are the facts that emphasise the importance of car dealership reviews.

Following the trend of online research, where 84% of consumers say that they trust online reviews as much as personal recommendations**, car buyers are increasingly looking online to find out more about the dealers they are considering. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Most consumers will read between 4-6 online reviews before they fully trust a business.


To find out more, download the Automotive Industry Paper : The power of car dealer reviews: helping car buyers make the right choice. For further information about how JudgeService can help YOU, email

*Auto Trader