Car dealer reviews : The importance of trust

We are in an era where trust is at a premium.

When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.

The availability of unbiased reviews about local car dealers, to help customers make the right choice, has never been more important. Verified ratings and reviews can drive conversion and quicken the purchase journey. Customer interactions can actually convince prospects at that critical point of purchase.

One fifth of recent car buyers found vague, hard to find or misleading information in their recent research to buy a car, with over a third claiming they delayed or actually put off buying all together (Auto Trader). Car dealership reviews should be independent and genuine to help customers make more informed purchasing decisions. Authenticated and validated reviews help ensure that customers know to trust the feedback available.


To find out more, download the Automotive Industry Paper : The power of car dealer reviews: helping car buyers make the right choice. For further information about how JudgeService can help YOU, email