At JudgeService, we measure how your prospective customers heard about you and report this back through our unique management reporting suite. This is so that you have a handle on where to invest your budget and take control of your marketing, based on a calculated return on investment.
We capture data on ‘what is the number one attraction factor?’ and the top scorers in our analysis were:
- Recommendations / Reviews / Word-of-Mouth
- Good Previous Experience
- Online Search and Social Media: Status posts on Facebook, for example – ‘Can anyone recommend a dealer?’ is now common practice when deciding where to visit
- Convenience – locality of dealership
- Advertising – the more ‘traditional method’
So what works for you? Of course, each dealer is different, so we have developed our reporting system to give you a true, personal representation of what is working so that you can calculate ROI and where to invest. JudgeService provides unparalleled levels of reporting.