We are moving towards – if not already in – ‘Experience Marketing’, where consumers want to be actively involved with your brand. As a result, consumers will become your advocates. People are readily sharing their experiences of a brand, product or service through digital channels.
As a result of digital platforms where every consumer has a voice, consumers are becoming key influencers in the purchasing process, with research showing that 88% of consumers trust online reviews as much as family and friends! (BrightLocal)
In addition to trusted reviews, visuals increase people’s willingness to read a piece of content by 80%. As car buyers turn to the Web for vehicle research, maintaining a social media presence is becoming more and more important for dealerships.
On top of this, there are also practical reasons to have a decent social media presence. Google search results incorporate social media profiles into their results and having well-represented Facebook, YouTube and Twitter pages can help improve a dealer’s rankings on search results.
JudgeService can provide the tools to do all of this for you, to make customers feel valued and that their opinion matters. We have developed a specific solution so you can enhance your online presence by sharing your customer rating, instantly.
Contact us to talk about what we can do for you.