It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.
Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s generally not that easy.
Part of the problem with measuring your customer services process and customer satisfaction is that the areas that lead to dissatisfied customers are often subtle and difficult for staff to pinpoint. Many businesses overlook some of the clearest issues and lose customers, because it can be quite complicated.
Wouldn’t it be so much easier if you had all the answers at your finger-tips?
Well now you can.
Find out how by downloading our special Industry Paper: So, why didn’t that Customer buy?