Validated, trustworthy reviews breed confidence

The availability of unbiased reviews about local companies, to help customers make the right choice, has never been more important.

Verified ratings and reviews can drive conversion and quicken the purchase journey. Customer interactions can actually convince prospects at that critical point of purchase.

However, there are some unscrupulous people, and businesses, in the world who try to ‘circumvent the rules’ and create fictitious positive reviews with the intent of impressing the masses.

In reality, reviews should be independent and genuine to help customers make more informed purchasing decisions. Authenticated and validated reviews help ensure that customers know to trust the feedback available.

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