Managing your online reputation in 2021
What is your online reputation?
Your online reputation is what people are saying about you online. This can include comments on your social media but is mainly driven by your customer reviews.
Customers can leave reviews on a number of platforms including Google, Trustpilot, Facebook and if you have the function, your own website.
This leaves you with a lot of different places for you to manage your reviews from and can often take up a lot of your time.
Online reviews take part in creating:
- Social proof
- Online visibility
- Your personal group of #ravingfans
Why is your online reputation important?
It’s important to pay attention to your online reputation because it can have a real effect on the success of your business.
People saying positive things about your business will result in increased trust, engagement, and customer conversion.
It’s normal to have a few negative comments, you can’t please everyone all the time, however, a large influx of negative attention can do some real damage to your business.
How do I manage my online reputation?
Optimizing your time to effectively manage your online reputation is the key to keeping on top of your reviews.
With a reputation management system in place, you can easily reply to, analyse, navigate, and evaluate your customer feedback.
The analysis of your reviews is what will tell you how well your business is performing and what you can do to improve.
Customers don’t just leave reviews on the product/service itself, they also report on the ease of purchase, delivery times, quality and customer service.
Some of these aspects, like delivery times, may be out of your control, however, you are still ultimately responsible.
To get your reputation management tools in place for your business, contact JudgeService today!
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