Customer Experience Tips for Car Dealerships in 2019

We’ve always known customer satisfaction is important for businesses. What we didn’t exactly know, is by how much it can affect sales. So last year, we analysed our data, to find out how customer experience has been driving sales for used car dealerships.

The results of our research have been phenomenal. We found out that promoter scores have a direct correlation with used car stock turnover –improving vehicle sales by several days with a 5% increase in satisfaction rating. Moreover, we’ve identified which parts of the customer journey matter most in improving customer satisfaction.

Our over-arching takeaway from 2018, therefore, is to take a deeper look into your customers’ experiences to grow your business. Here, we have identified 5 items you can optimise to make it an even more powerful 2019 for your car dealership.

  1. Collect and Use Your Database

Before the 25th of May last year, there was a frenzy over the legality of the data

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Motor Trader Summit 18: Profitable Digital Marketing In 2019

Last week, we attended the Motor Trader Summit on the 20th of November, held at the Edgbaston Stadium in Birmingham. Hosted and organised by Motor Trader’s John Kirwan and Bill Sherry, the event was attended by over 100 dealerships from all over the country, including dealerships from Cardiff, London and Edinburgh.

JudgeService’ Pick’n’Mix Cart at the Motor Trader Summit 18

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JudgeService is Presenting at The MOTORTRADER Summit 2018

Motortrader Summit is on the 20th Nov at Edgbaston Stadium, Birmingham.

Neil Addley will be presenting JudgeService’ latest research at 10:20 a.m., about how customer satisfaction can improve dealership stock turn at the said event. They will discuss in detail, what aspects of the purchasing process matter to car buyers.

They will also be parking up their sweet cart where you can get all you can Pick’n’Mix and more information about how you can improve sales.

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AM Live 18: Digital Solutions Convert to Stock Turn

This year, JudgeService hosted a masterclass explaining the clear relationship between customer satisfaction and dealership stock turn. The accumulated data from over 1,000 dealerships in the country, shows that a 20% improvement in promoter score, can equate to selling cars 5.9 days quicker on average.

JudgeService Customer Insight and Review Specialist at The Negotiator Conference and Expo 18

Following JudgeService’s successful launch into the property industry over the past few months, we are now fully equipped and looking forward to attending arguably the biggest event in the property calendar.

Disagree?  Let us know.

JudgeService’s team of customer satisfaction professionals will be attending “The Negotiator” on the 30th of November, at the Grovesnor House in Mayfair, London.

To find out more about how customer satisfaction insight can increase referrals and revenue by boosting your online presence come and visit us at stand 7.

During the day, we will be one of fifty industry and

Read moreJudgeService Customer Insight and Review Specialist at The Negotiator Conference and Expo 18