Automotive online trends 2014

What is new in 2014 for the UK car industry? Globally, we know that there is constant changes in sales trends and innovation – techy motoring for instance is an exploding area. As the grass shoots of recovery are being tentatively published in our media, this time of year proves …

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Do you trust online reviews?

Do consumers trust online reviews? I recently chatted to some friends about online reviews in the context of holiday bookings and the issue of validity (particularly in restaurants and tourism) arose. As a wider point it made me wonder what the power of online reviews is currently and how a …

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