Road to success

Hiring Now: Telesales Executive

Hunter Required! Working as part of the sales team, the main purpose of the role is to set appointments for the Sales Director and Field Sales Executives. This is an excellent opportunity for a hungry hunter to work alongside professionals who are accomplished in their field.  The role offers an …

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Coffee Beans and Car Mats: The 5* Review Tipping Point

While a coffee bean may not be an effective substitute for a headlight, JudgeService research has found that, along with car mats, they serve a much more important role in a dealership than you may think. So much time is invested into the obvious areas of customer service that the finer details are often neglected. But this could be the difference between a glowing dealership review and a mediocre or negative review, and the glowing reviews are what get your next customers through the door. Not only that, but the reasons customers leave positive feedback are what gain their loyalty.

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FAKE NEWS: 4 Things You Need to Know About Fake Reviews and Why You Can’t Spell “Shame” Without “Sham”

Let’s talk about astroturfing. The number of articles available about artificial turf is surprising, but before I lose you, this isn’t one of them. Astroturfing is when a brand presents a testimonial about their products or services under the guise of a real customer. They believe they are doing their reputation a favour, but are they really? Merchants are clamping down on this behaviour, including Amazon who sued 1000 fake reviewers in 2015[1]. More recently, they have filed lawsuits against their own customers, the sellers, who use them[2]. Is it stopping people though? They are still being sold on auction sites, and unfortunately, every business pays the price as some consumers are losing faith in the experiences they see shared online. 

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Vauxhall Corsa 5th Hottest Car 2018 So Far

Hottest Cars of 2018 So Far: Let the Stats Tell the Story

Last year, we saw the Ford Fiesta achieve the status of best-selling car. This was no surprise really, considering it had been the best-selling model for the previous 8 years in a row[1].

Naturally, the automotive industry predicted that the Fiesta would retain its status this year as well[2]. The Society of Motor Manufacturers & Traders (SMMT) have reported the stats and we now know how car sales are coming along so far[3], so let’s have a look at the results. 

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Have Your Business Booming with QuickFix Surveys

QuickFix surveys have been designed to increase both your pre and post appointment opportunities while relieving you of the pressure of arranging them. They increase touch points between dealers and their customers, create opportunities for engagement and secure additional business from your customers, allowing you to take control of maximising your customer base.

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Snack ‘N’ Share

You only need five minutes on social media to recognise the mania of photographing food and social experiences. From the millennial’s smashed avocado on rye to their grandmother’s unscathed traditional Sunday roast or Larry’s birthday meal out last night, it’s all out there so whatever your niche, there’s a marketing opportunity for you in this obsession.

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Increase Your Exposure: The Importance of Photography

If you were to search online for restaurants, would you look at one with no photo before you looked at the ones with appealing images? Time is precious; consumers want to make the right decision as quickly as possible, without the need to troll through every possible avenue before coming to a decision so it’s important to stand out and this is certainly not exclusive to the catering industry.

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