Neil Addley - JudgeService Blog

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5 Tips to Maximize your March Market Share

5 February 2021 by Neil Addley

Make the most of March 2021 With last year being unusual, and the market down, there’s a degree of pent-up demand in the market for new cars and whether that market is served this March or later in the year is an interesting question. So how can you make the …

Who inspires you?

4 February 20214 February 2021 by Neil Addley

A Tribute Like the rest of the country, we were upset to hear the news about Captain Sir Tom Moore this week. Cruelly taken by the coronavirus, which he probably did more than most to stand up against in support of the NHS. But on the other hand, what a …

Lessons from Leaders: #3 Positivity

11 February 20212 February 2021 by Neil Addley

Positivity is key A positive mental attitude isn’t a new thing. Neither should it be dismissed as a trend or “woke” or psycho-babble! What is changing is our understanding of the psychology and power of mental fortitude. I was introduced to positivity without seeking it out. It’s only when …

Lessons from Leaders: #2 Heliotropic Leadership

2 February 202128 January 2021 by Neil Addley

Be like the sun, not the salt. I was lucky enough to hear Harry Cohen speak at a NADA conference in America, about what heliotropic environments mean to people. He says that to create a heliotropic environment, you must create a workplace where people are happy to come to work …

Lessons from Leaders: #1 Goals

26 January 2021 by Neil Addley

What are your goals? Steve Covey, the author of “7 Habits of Highly Effective People”, urges us to begin with the end in mind. By which he refers to thinking about your eulogy. When you die, what do you want your friends, your children, and your loved ones to say …

Nurture

16 October 2018 by Neil Addley

Last time, we talked about what it really means to “breathe” during a sales call. Today we discuss how important it is to connect with the gatekeeper and how to do it. We’re not talking about a telephone connection – although that helps. We’re talking about bonding and building trust with the gatekeeper. But they aren’t the decision maker so why should that matter?

Breathe

12 October 20185 September 2018 by Neil Addley

We’ve all taken those unsolicited sales calls that tempted us to slam the phone straight through the receiver. However, the value of the product being sold often isn’t the issue; it’s the way the spiel is conducted. Sales calls success isn’t luck, so what can you do differently to increase your success rate?