Coffee Beans and Car Mats: The 5* Review Tipping Point

While a coffee bean may not be an effective substitute for a headlight, JudgeService research has found that, along with car mats, they serve a much more important role in a dealership than you may think. So much time is invested into the obvious areas of customer service that the finer details are often neglected. But this could be the difference between a glowing dealership review and a mediocre or negative review, and the glowing reviews are what get your next customers through the door. Not only that, but the reasons customers leave positive feedback are what gain their loyalty.

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Have Your Business Booming with QuickFix Surveys

QuickFix surveys have been designed to increase both your pre and post appointment opportunities while relieving you of the pressure of arranging them. They increase touch points between dealers and their customers, create opportunities for engagement and secure additional business from your customers, allowing you to take control of maximising your customer base. Continue reading

Unlocking the Secrets of Customer Loyalty

During this year’s Automotive Management Live event, we shared JudgeService’s new data analysis for the first time, spelling out what it takes to create a loyal customer who also acts as an advocate for the business.

We are continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business. Throughout this work we have been able to determine the key elements which dealers have to get right in the eyes of consumers, to be considered as delivering excellent customer service.

The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.

Download the White Paper: Unlocking the Secrets of Customer Loyalty 

Find out how by downloading our special White Paper: Unlocking the Secrets of Customer Loyalty

You can also find out how by visiting our dedicated website, calling 01423 225166 or emailing us.

“The ones that got away…”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. Wouldn’t it be so much easier if you had the answers at your finger-tips?

We continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

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Validated, trustworthy reviews breed confidence

The availability of unbiased reviews about local companies, to help customers make the right choice, has never been more important.

Verified ratings and reviews can drive conversion and quicken the purchase journey. Customer interactions can actually convince prospects at that critical point of purchase.

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At JudgeService, we believe in trust

At JudgeService we believe in trust, and as an independent review provider we are dedicated to bringing unbiased, honest and accurate customer reviews. Clients can choose to use our research for internal purposes only but where we publish any reviews we publish them all – good or bad. Reviews are published on Google, Facebook, our client’s websites, our website, and across numerous strategic partner websites.

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At JudgeService we are proud that we publish all appropriate reviews

Traditional British reluctance to complain about poor service is being swept away as multiple internet channels enable consumers to become more ‘opinionated’. It’s not realistic to expect everyone to be happy and bad reviews lend credibility. And companies should learn to see the value in negative comments.

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

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It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.

Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s generally not that easy.

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In any business, it’s crucial to know what your customers are thinking

Even in this day and age, there are still companies who don’t collect feedback. Here, we look into why this can have an adverse effect on your business.

All businesses, no matter the size, should be collecting feedback as standard.

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