Top 5 reasons why customer satisfaction is so important

For updated information to 2021 click here – Top 5 reasons why customer satisfaction is so important in 2021. 


Customer satisfaction plays an important role in your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.

Stand out from the competition

In a competitive marketplace where businesses compete for customers; customer satisfaction is a key differentiator. Businesses who succeed in these cut-throat environments are the ones that make customer satisfaction a key element of their business strategy.

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JudgeService and GForces launch official partnership

JudgeService Research Ltd and GForces have joined forces with the aim of helping retailers improve their service through transparent customer feedback.

JudgeService’s review and feedback software will be introduced across the range of the digital marketing specialist’s NetDirector products and services, giving hundreds of dealers access to a new resource for monitoring and improving their customer service ratings.

Read moreJudgeService and GForces launch official partnership

Your customers’ voices are getting louder!

Customer experience is how customers perceive their interactions with your company.

So why has customer experience become such a hot topic today? We are in an era where trust is at a premium, consumer expectations are higher, word of mouth travels faster. Word of mouth is one of the most powerful tools a company can wish for today, and in this digital age, customer’s opinions are available instantly, through social media, review sites and search engines.

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Don’t neglect your current customers!

Many companies tend to inadvertently forget about their existing customers, often even neglecting them. Insurance companies, Breakdown Services and Mobile Phone companies are often guilty of focussing too much on potential customers, with new, better deals that aren’t even available for current customers.

When companies do this, it is always to the detriment of their business.

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How to Reply to Reviews

We have already established the importance of replying to online reviews.

Companies can fail or succeed based on customers satisfaction and online reviews have a huge impact on your business.

Not only can reviews from your customers provide valuable feedback for your business, but replying to them can help build your customers’ trust. If you opt to publish your responses, prospective customers will see both the customer review and your response. This can enhance your reputation as a company that cares.

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Negating a negative to aid conversation

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!

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The rising importance of consumer satisfaction and their relationship with digital channels

As 2016 comes to a close, the rate of communication by consumers across digital channels this year has surpassed everyone’s expectations, and it is predicted by SmartInsights to be an even greater influence in 2017. As New Digital Noise highlights, we are moving towards ‘Experience Marketing’, where consumers want to …

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Top Tips for March 2016

1. RECORD CONTACT DETAILS For every enquiry whether online, telephone or in person.  Confirm spellings in email addresses, digits in telephone numbers and full name details. Lost prospect details are as important as sales customers because this basic information allows you to understand your customers’ experience from initial enquiry, to …

Read moreTop Tips for March 2016