Preparing for GDPR Questionnaire

Initiatives to ensure compliance with the General Data Protection Regulation (“GDPR”) have been increasing rapidly. This is not surprising given that the GDPR will enter into force on May 25, 2018.

Good information handling makes good business sense, and provides a range of benefits. You’ll enhance your business’s reputation, increase customer and employee confidence, and by ensuring that personal information is accurate, relevant and safe, save both time and money.

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“The ones that got away…”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. Wouldn’t it be so much easier if you had the answers at your finger-tips?

We continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

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Are you ready for GDPR?

At JudgeService Research, we are working hard to be ready for the changes to the General Data Protection Regulation (GDPR).

Are you?

As one of the UK’s most effective automotive online review providers, we understand how dealers operate. And more importantly, how dealers will NEED to operate from May next year!

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A picture speaks 1000 words

We are moving towards – if not already in – ‘Experience Marketing’, where consumers want to be actively involved with your brand. As a result, consumers will become your advocates. People are readily sharing their experiences of a brand, product or service through digital channels.

As a result of digital platforms where every consumer has a voice, consumers are becoming key influencers in the purchasing process, with research showing that 88% of consumers trust online reviews as much as family and friends! (BrightLocal)

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Online Reviews – outsourcing vs in-house

Outsourcing your online review management or keeping it in-house isn’t a decision to make lightly. Both have their advantages but it’s important to know what to expect before you commit to doing it yourself.

With the endless amount of review sites and social media platforms popping up, the job of online review management has become a multi-faceted experience that now includes areas such as: monitoring and responding to online reviews and posts, replying to customers on review sites and generating positive reviews. With everything that is included in review monitoring, the process of incorporating it efficiently into your business and aligning it with your goals is almost impossible; without the right tools in place.

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A clear view of your business

Part of the problem with measuring your customer services process and customer satisfaction is that the areas that lead to dissatisfied customers are often subtle and difficult for staff to pinpoint.

For example, perhaps a customer was disappointed by what they received in part exchange, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. One particular mistake that’s often made by the staff at dealerships is failing to follow up on a lead, due to having assumed the process was concluded, when the customer may have been waiting for a call.

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Do you ever ask yourself, “Why didn’t that customer buy?”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a walk-in visitor should be the hottest lead you can have. It’s obviously not that easy.

Perhaps a customer was disappointed by what they were offered in any part exchange deal, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. Wouldn’t it be so much easier if you had these answers at your finger-tips?

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Surveys, the way you want them

As one of the leading Survey and Research Specialists, we are able to develop Bespoke  solutions that provide accurately recorded results, in real time, with outstanding reporting features.

Our products contain advanced reporting tools which allow you to use all survey results to provide statistics about the buying process, handover, and service quality. These results can then be used by management teams to review performance and KPI’s, allowing you to produce tailor-made reports to review survey results and gain a better understanding of the customer experience.

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