AWACS : online and telephone customer mid-cycle survey

This survey establishes where your customers are 18 months into the car buying cycle or towards the end of the buying cycle, when they may be in the market to change, and if they plan to buy again from your dealership.

Each response provides the opportunity for you to re-engage with current customers as and when they are ready to re-purchase.

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The importance of replying to online reviews

We have already identified how important reviews are to your dealership. On top of this, nearly half of your potential customers will be searching for their future car when you are not open, forming opinions about your dealership outside of the 9 to 6.

In a nutshell, positive online reviews can be the deciding factor for consumers buying from your dealership.

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All the data you need, when you need it

JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.

JudgeService products contain advanced reporting tools which allow you to use all survey results to provide statistics about the car buying process, handover and vehicle quality, while offering vast insight into the experiences of both lost sales customers and used car buyers who have visited your dealership(s).

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Top 12 tips for best practise car dealer reviews

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers claiming that dealership testimonials and reviews were an important factor in the car buying process, NOW is the time to make sure you are managing your reviews properly.

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Remain open, even when closed

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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How dealers can improve costs, profits and efficiencies using online reviews

There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pondering for too long over the decisions they have made.

Other items demand much more care and attention. Cars for example, for many people, will be the second costliest thing they spend their money on after a house.

Read moreHow dealers can improve costs, profits and efficiencies using online reviews

Unparalleled levels of reporting

JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.

Traffic Light Screen sample 1

Our unique traffic light approach enables you to compare your results with others in the industry, and provide a comparison with the National average (based on JudgeService national figures).

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Helping car buyers make the right choice of dealership

53% of recent new car buyers claimed that dealership testimonials and reviews were an important factor in the car buying process – with just over half (51%) for recent used car buyers.*

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

Read moreHelping car buyers make the right choice of dealership