Validated, trustworthy reviews breed confidence

The availability of unbiased reviews about local companies, to help customers make the right choice, has never been more important.

Verified ratings and reviews can drive conversion and quicken the purchase journey. Customer interactions can actually convince prospects at that critical point of purchase.

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At JudgeService, we believe in trust

At JudgeService we believe in trust, and as an independent review provider we are dedicated to bringing unbiased, honest and accurate customer reviews. Clients can choose to use our research for internal purposes only but where we publish any reviews we publish them all – good or bad. Reviews are published on Google, Facebook, our client’s websites, our website, and across numerous strategic partner websites.

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At JudgeService we are proud that we publish all appropriate reviews

Traditional British reluctance to complain about poor service is being swept away as multiple internet channels enable consumers to become more ‘opinionated’. It’s not realistic to expect everyone to be happy and bad reviews lend credibility. And companies should learn to see the value in negative comments.

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

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How to Reply to Reviews

We have already established the importance of replying to online reviews.

Companies can fail or succeed based on customers satisfaction and online reviews have a huge impact on your business.

Not only can reviews from your customers provide valuable feedback for your business, but replying to them can help build your customers’ trust. If you opt to publish your responses, prospective customers will see both the customer review and your response. This can enhance your reputation as a company that cares.

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Do you ever ask yourself, “Why didn’t that customer buy?”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a walk-in visitor should be the hottest lead you can have. It’s obviously not that easy.

Perhaps a customer was disappointed by what they were offered in any part exchange deal, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. Wouldn’t it be so much easier if you had these answers at your finger-tips?

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Top 12 tips for best practise car dealer reviews

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers claiming that dealership testimonials and reviews were an important factor in the car buying process, NOW is the time to make sure you are managing your reviews properly.

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Car dealer reviews : The importance of trust

We are in an era where trust is at a premium.

When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.

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Negating a negative to aid conversation

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!

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See organic growth in your SEO through online reviews

Search engines are placing more and more emphasis on user-generated content. They want to know what consumers are saying about a product or service and online reviews of your business are one way you can tap in to this, without having to lift a finger.

Reviews can provide your website with new, relevant content. Over a nine-month period businesses that started showing reviews generated over 7.5k organic page views per month – an increase of approximately 2.5k.

These reviews can then also feed into social media optimisation, as user-generated content is more likely to come through social media channels.

For more information about how online reviews can improve your SEO and drive your business forward, or you have specific survey requirements email sales-enquiry@judgeservice.com.