Let’s talk about astroturfing. The number of articles available about artificial turf is surprising, but before I lose you, this isn’t one of them. Astroturfing is when a brand presents a testimonial about their products or services under the guise of a real customer. They believe they are doing their reputation a favour, but are they really? Merchants are clamping down on this behaviour, including Amazon who sued 1000 fake reviewers in 2015. More recently, they have filed lawsuits against their own customers, the sellers, who use them. Is it stopping people though? They are still being sold on auction sites, and unfortunately, every business pays the price as some consumers are losing faith in the experiences they see shared online.
The difference between a customer and a fan is the difference between a single sale and an extension of your business. Unless you understand the difference, you can’t devise the appropriate initiatives to turn customers into advocates.
Take control of the way your customers represent your business by monitoring and managing your customer reviews on all the sites that matter to you – from one place.
QuickFix surveys have been designed to increase both your pre and post appointment opportunities while relieving you of the pressure of arranging them. They increase touch points between dealers and their customers, create opportunities for engagement and secure additional business from your customers, allowing you to take control of maximising your customer base.
During this year’s Automotive Management Live event, we shared JudgeService’s new data analysis for the first time, spelling out what it takes to create a loyal customer who also acts as an advocate for the business. We are continually analysing data to discover the key drivers of customer care, retention …
JudgeService is continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.
The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.
Traditional British reluctance to complain about poor service is being swept away as multiple internet channels enable consumers to become more ‘opinionated’. It’s not realistic to expect everyone to be happy and bad reviews lend credibility. And companies should learn to see the value in negative comments.
Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).
It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.
Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s generally not that easy.
We are pleased to announce that JudgeService will be attending this years’ AMLive at Birmingham NEC on November 9th.
Through AM online, over the last 12 months, we have been providing Top Tips for Customer Reviews. These have included:
Even in this day and age, there are still companies who don’t collect feedback. Here, we look into why this can have an adverse effect on your business.
All businesses, no matter the size, should be collecting feedback as standard.