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Brogan Huntington

5 Star Rating

It is arguably the best time to be in the world of car sales, we have consumers at the end of our finger-tips, literally. In fact a staggering *84% of our car buyers are starting the process on their mobile phones, as a result 9% go on to purchase a car online.

With the number of e-commerce buyers set to increase by 40% come 2020, how do you ensure that you stand out online?

Well, the first thing is don’t panic. You have all the tools in your toolbox but it’s all about how you use them.

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AM Live 18: Digital Solutions Convert to Stock Turn

Much was seen and learned from last week’s Automotive Management Live 18, held at the NEC in Birmingham. Attended by more than 80 exhibitors, the country’s biggest motor supplier and retailer expo, was a success.

This year, JudgeService hosted a masterclass explaining the clear relationship between customer satisfaction and dealership stock turn. The accumulated data from over 1,000 dealerships in the country, shows that a 20% improvement in promoter score, can equate to selling cars 5.9 days quicker on average.

This clearly goes to show that investing in customer satisfaction insight – understanding the process of acquiring your customers — is essential in growing your business.

CitNow, Marketing Delivery, iVendi, enquiryMax, Glass’s, ContactAtOnce! and Autoweb Design were the other masterclass hosts. Autoweb Design discussed the key website elements dealerships should focus on, including pulling reviews from various providers onto your web pages, to display your recommendations and satisfaction ratings. This ensures that your online prospects are not driven away by lack of high-quality content and clear CTAs.

This is a must because, according to the research JudgeService conducted, 56.5% of total sales are online referrals. This was measured from over 40,000 surveys collected this year.

Digital solutions were indeed a popular sell at the expo, proving past forecasts that everything is moving online are true. However, innovators like JudgeService continually come up with tools to help auto dealerships grow their businesses, making the event worthwhile for visitors and exhibitors alike.

And although the motif of the expo was digital, we parked our famous sweet cart, giving away more than 150 pick’n’mix bags.

Nothing beats a bag of treats after a long day of learning and meeting old and new friends, so for next year’s event, we’ll make sure to bring more sweets.

See you at AM Live 19

Coffee Beans and Car Mats: The 5* Review Tipping Point

While a coffee bean may not be an effective substitute for a headlight, JudgeService research has found that, along with car mats, they serve a much more important role in a dealership than you may think. So much time is invested into the obvious areas of customer service that the finer details are often neglected. But this could be the difference between a glowing dealership review and a mediocre or negative review, and the glowing reviews are what get your next customers through the door. Not only that, but the reasons customers leave positive feedback are what gain their loyalty.

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