Business Reputation: Insights to How Reviews Convert

Business Reputation is built by either advocates or critics of a brand, product or service. How prospects hear about what fans or detractors say about companies is through word-of-mouth or a few simple searches online. 97% of consumers say they look at online reviews before purchasing* and they read 10 pieces of content and reviews before making their decision.

Trust the Reviews: Honesty is the Best Policy

We are in an era where trust is at a premium. When buying, selling, or renting a house, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.