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- Create Date 22 March 2018
- Last Updated 12 November 2018
Business Reputation: Insights to How Reviews Convert
Business Reputation is built by either advocates or critics of a brand, product or service. How prospects hear about what fans or detractors say about companies is through word-of-mouth or a few simple searches online. 97% of consumers say they look at online reviews before purchasing* and they read 10 pieces of content and reviews before making their decision.