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Unlocking the Secrets of Customer Loyalty
During this year’s Automotive Management Live event, we shared JudgeService’s new data analysis for the first time, spelling out what it takes to create a loyal customer who also acts as an advocate for the business.
We are continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business. Throughout this work we have been able to determine the key elements which dealers have to get right in the eyes of consumers,
to be considered as delivering excellent customer service.
The result of surveying customers for over six years has seen us being able to analyse
hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.