Why Listening To Your Customers Goes Beyond Hearing What They Have To Say

Earlier this year American computer giant Apple topped the American Customer Service Index for the eighth year running achieving a total score that was nearly ten points higher than its closest competitor. There is no doubting Apple’s brilliance when it comes to technological innovations and the pioneering work of the …

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Managing Your Online Reputation

Managing Your Online Reputation

The rapid growth of review sites and social media in recent years has had a major effect on the reputations of many businesses. These sites give your business more exposure than ever before, they allow new customers find you and old ones to criticise you.

The very thought of businesses appearing on review sites with people free to write what they like about them may be a terrifying prospect for most business owners. There is, however, a flip side. Consider how much new business could be sent your way from customer referrals and by developing a positive social media presence.

Many people think that by having a Facebook page or Twitter profile, they’re ‘doing social media’. They’re very much mistaken. Simply posting updates on Facebook, and Tweeting from time to time won’t cut it. You need to monitor the online conversation and actively engage with your customers.

Perform a vanity search now for your business and ask yourself: What’s the first impression of your business? If you were a prospective customer, would any of the reviews influence your purchasing decision? Try and see your business through the eyes of your customers.

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Knowing What to Look For When Buying a Used Car

Considering how the economy has taken a turn for the worse in recent years, it’s not at all surprising that more and more people are looking into the possibility of selling their existing car and buying a used car.

This decision, which many have taken in light of the recent recession, has proven to be wise one. Unfortunately, it’s not just a case of heading to your closest used car dealer and buying the first car you see. There are a number of factors to consider first.

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Car Dealer Reviews

Spotting a Fake Review

We all know the impact positive reviews can have on a business’s reputation and sales. Reviews have become so important to business success in recent years that some companies actively employ individuals to produce fake reviews. A quick search of the internet reveals a number of people willing to offer …

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Car Dealer Reviews

The Power of Reviews

There is no doubting the power of reviews when it comes to gaining consumer trust and turning this trust into business. Those businesses who continually receive positive reviews receive so much more exposure than those who don’t.

A number of influential studies and research groups have shown that ratings and reviews directly influence consumer shopping behaviour. Even some of the best known brands in the world are keen to mention how well they’ve preformed in recent reviews in their television advertising campaigns.

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Car Dealer Reviews

How Do You Know Which Car Dealerships To Trust?

The purchase of a new car is one of the most important and expensive you’re ever likely to make and with so many dealerships out there today vying for your attention, finding one you can trust is not so easy.

It’s fair to say that some car dealerships have developed a negative reputation over the years and consequently some of the honest and reliable dealers have had their good names tarnished. In 2010, The Office of Fair Trading stated that one in five people who’d purchased a used car from a dealer reported faults with the vehicle.

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Separating The Good Car Dealers From The Bad

When looking for good car dealers there are a number of factors you should consider. You should always try to find a dealership who you feel comfortable doing business with and one which can promise you the guarantee of a long term relationship.

The importance of a long term relationship should not be overlooked as many car buyers reap the rewards when it comes to servicing and repairs. Any dealership worth its salt will do everything in its power to established a long term relationship which is mutually beneficial for both parties. Those dealerships who don’t seem interested in developing long term ties should be avoided.

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