The digital age has changed the way consumers and providers can share what used to be known as word-of-mouth information. At the end of 2016, the rate of communication by consumers across digital channels surpassed everyone’s expectations, and it is predicted to be an even greater influence throughout 2017.
We are in an era where trust is at a premium.
When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.
JudgeService’s major partnership with Auto Trader, announced in June 2016, continues to provide independent dealer reviews to drive businesses forward.
Auto Trader’s Annual Car Buying Research has shown that over 30% of people surveyed had bought a car based on dealer reviews or recommendations by family and friends. The data also shows that visitors spend around ten per cent more time on the pages of dealers that show reviews on Auto Trader compared to those that do not.