Do you ever ask yourself, “Why didn’t that customer buy?”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a walk-in visitor should be the hottest lead you can have. It’s obviously not that easy.

Perhaps a customer was disappointed by what they were offered in any part exchange deal, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. Wouldn’t it be so much easier if you had these answers at your finger-tips?

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Remain open, even when closed

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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TOP TIPS FOR NOVEMBER 2015

TIP 1 Find out more about the changes to the JudgeService reporting suite and the new profile page: We’ve added a new feature called Profile page to our reporting suite to ensure you can easily access key information to support your sales and csi process from your home page. Our new profile section allows you to …

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Top tips for September 2015

Tip 1 Talk to us about how AWACS can boost sales and CSI: Our new survey AWACS (advanced warning about car selection) can help you keep in touch with your customers, designed to provide a touch-point mid-way through the buying cycle, to give a holistic view of the whole buying experience.   …

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What’s new at JudgeService

  We have added new features to improve the JudgeService system user experience and to ensure we provide the most relevant summary information in the Dashboard. Promoter Score on the Dashboard Time on  facility – all users can now see how many people log onto the system and how long for.  It …

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