customer interactions - JudgeService Blog

Winning Automotive customers is hard; keeping them is harder

Why is customer satisfaction so important? Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive …

So, why didn’t that Customer buy?

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a visitor should be the hottest lead you can …

Breathe

We’ve all taken those unsolicited sales calls that tempted us to slam the phone straight through the receiver. However, the value of the product being sold often isn’t the issue; it’s the way the spiel is conducted. Sales calls success isn’t luck, so what can you do differently to increase your success rate?

Secure additional business from your customers

To complement our range of solutions, we have launched a series of new products to help secure you additional business from your customers. These new surveys provide more opportunities to engage with your customers and get them into the showroom.

“Don’t believe everything people say about car salesmen!”

JudgeService is continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.

Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s generally not that easy.

In any business, it’s crucial to know what your customers are thinking

Even in this day and age, there are still companies who don’t collect feedback. Here, we look into why this can have an adverse effect on your business.

All businesses, no matter the size, should be collecting feedback as standard.

Your customers’ voices are getting louder!

Customer experience is how customers perceive their interactions with your company.

So why has customer experience become such a hot topic today? We are in an era where trust is at a premium, consumer expectations are higher, word of mouth travels faster. Word of mouth is one of the most powerful tools a company can wish for today, and in this digital age, customer’s opinions are available instantly, through social media, review sites and search engines.

Don’t neglect your current customers!

Many companies tend to inadvertently forget about their existing customers, often even neglecting them. Insurance companies, Breakdown Services and Mobile Phone companies are often guilty of focussing too much on potential customers, with new, better deals that aren’t even available for current customers.

When companies do this, it is always to the detriment of their business.