Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).
But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!
As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.
Here’s why the big names in the industry are using JudgeService reviews: The average consumer spends nearly 11 hours researching online when buying a car Digital has become a HUGE part of car buying, with dealers creating a ‘digital forecourt’ that encourages people to step onto their physical …
Read moreFind out why AutoTrader, Motors.co.uk and Trusted Dealers use JudgeService
1. RECORD CONTACT DETAILS For every enquiry whether online, telephone or in person. Confirm spellings in email addresses, digits in telephone numbers and full name details. Lost prospect details are as important as sales customers because this basic information allows you to understand your customers’ experience from initial enquiry, to …
JudgeService Gives Backing To CDX16 JudgeService is pleased to announce its support for the UK’s biggest motor trade event of its kind – CDX16. The annual conference and expo – held at Silverstone on May 24th – is a must for anyone associated with the industry with Google, Twitter, and …
JudgeService offer our customers a facility to check out their survey scores and see the results as a summary in the Management Reporting Section. We encourage our customers to regularly review their results and we have just updated the profile page with even more facilities – check out the customer section to quickly and easily see …
TIP 1 Find out more about the changes to the JudgeService reporting suite and the new profile page: We’ve added a new feature called Profile page to our reporting suite to ensure you can easily access key information to support your sales and csi process from your home page. Our new profile section allows you to …
Here at JudgeService we’re all about ‘Raving Fans’. We work hard every day to try and deliver you first class service and feedback from your customers. We hope you’d feel happy to recommend us to your colleagues in other businesses and we’d like to invite you to do so. Simply …
Introducing our new automotive online and telephone customer mid-cycle survey AWACS – (Advanced Warning About Car Selection). We find out which customers plan to buy from you again 18-21 months into the car buying cycle. We then send you their feedback so that you know when to re-engage. We contact customers 18-21 months into …