Negating a negative to aid conversation

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!

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Remain open, even when closed

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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Find out why AutoTrader, and Trusted Dealers use JudgeService

    Here’s why the big names in the industry are using JudgeService reviews: The average consumer spends nearly 11 hours researching online when buying a car Digital has become a HUGE part of car buying, with dealers creating a ‘digital forecourt’ that encourages people to step onto their physical …

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Top Tips for March 2016

1. RECORD CONTACT DETAILS For every enquiry whether online, telephone or in person.  Confirm spellings in email addresses, digits in telephone numbers and full name details. Lost prospect details are as important as sales customers because this basic information allows you to understand your customers’ experience from initial enquiry, to …

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TIP 1 Find out more about the changes to the JudgeService reporting suite and the new profile page: We’ve added a new feature called Profile page to our reporting suite to ensure you can easily access key information to support your sales and csi process from your home page. Our new profile section allows you to …