JudgeService Booth Reps

Meet our Team

Who will be on our AM Live Virtual Booth? Our sales team and account directors are excited to be manning the JudgeService Virtual Booth at AM Live Virtual this year, but whose friendly faces should you expect to appear this year… Neil Addley, Founder and Managing Director As “Top Dog” …

Read moreMeet our Team

a black woman reading a book wearing a black hat

A start to self-help books

Our top 5 guide to the best self-help books. The “best” self-help book is subjective, as every individual has different wants and needs. Some people might need help with their career, others may seek guidance in relationships, for others it may be motivation. Whatever “need” you seek help with you …

Read moreA start to self-help books

FAKE NEWS: 4 Things You Need to Know About Fake Reviews and Why You Can’t Spell “Shame” Without “Sham”

Let’s talk about astroturfing. The number of articles available about artificial turf is surprising, but before I lose you, this isn’t one of them. Astroturfing is when a brand presents a testimonial about their products or services under the guise of a real customer. They believe they are doing their reputation a favour, but are they really? Merchants are clamping down on this behaviour, including Amazon who sued 1000 fake reviewers in 2015[1]. More recently, they have filed lawsuits against their own customers, the sellers, who use them[2]. Is it stopping people though? They are still being sold on auction sites, and unfortunately, every business pays the price as some consumers are losing faith in the experiences they see shared online. 

Read moreFAKE NEWS: 4 Things You Need to Know About Fake Reviews and Why You Can’t Spell “Shame” Without “Sham”

“Don’t believe everything people say about car salesmen!”

JudgeService is continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.

Read more“Don’t believe everything people say about car salesmen!”

At JudgeService, we believe in trust

At JudgeService we believe in trust, and as an independent review provider we are dedicated to bringing unbiased, honest and accurate customer reviews. Clients can choose to use our research for internal purposes only but where we publish any reviews we publish them all – good or bad. Reviews are published on Google, Facebook, our client’s websites, our website, and across numerous strategic partner websites.

Read moreAt JudgeService, we believe in trust

A picture speaks 1000 words

We are moving towards – if not already in – ‘Experience Marketing’, where consumers want to be actively involved with your brand. As a result, consumers will become your advocates. People are readily sharing their experiences of a brand, product or service through digital channels.

As a result of digital platforms where every consumer has a voice, consumers are becoming key influencers in the purchasing process, with research showing that 88% of consumers trust online reviews as much as family and friends! (BrightLocal)

Read moreA picture speaks 1000 words