Helping car buyers make the right choice of dealership

53% of recent new car buyers claimed that dealership testimonials and reviews were an important factor in the car buying process – with just over half (51%) for recent used car buyers.*

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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JudgeService and Auto Trader: going from strength to strength

JudgeService’s major partnership with Auto Trader, announced in June 2016, continues to provide independent dealer reviews to drive businesses forward.

Auto Trader’s Annual Car Buying Research has shown that over 30% of people surveyed had bought a car based on dealer reviews or recommendations by family and friends. The data also shows that visitors spend around ten per cent more time on the pages of dealers that show reviews on Auto Trader compared to those that do not.

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