Earlier in 2018, we saw Facebook change business page privileges –affecting follower and engagement numbers –pushing many B2C companies to either invest heavily in Sponsored Social Ads or do something else. A few thought it was the beginning of the end for social but even after the controversial shift, Zuckerberg’s contrivance made £9.2 billion in Q1 of 2018 alone. * Another gigantic platform, LinkedIn, has seen its revenue increase by 37%, reported in April 2018. ** Which can only mean Social Media, in its entirety, is still a powerful marketing tool.
We are moving towards – if not already in – ‘Experience Marketing’, where consumers want to be actively involved with your brand. As a result, consumers will become your advocates. People are readily sharing their experiences of a brand, product or service through digital channels.
As a result of digital platforms where every consumer has a voice, consumers are becoming key influencers in the purchasing process, with research showing that 88% of consumers trust online reviews as much as family and friends! (BrightLocal)
Search engines are placing more and more emphasis on user-generated content. They want to know what consumers are saying about a product or service and online reviews of your business are one way you can tap in to this, without having to lift a finger. Reviews can provide your website …