The digital age has changed the way consumers and providers can share what used to be known as word-of-mouth information. More and more people are becoming social about seeking reviews. Social Media Examiner researchers found that visuals increase people’s willingness to read a piece of content by 80%. With this in mind, we have created Snap ‘n’ Share – the first of our new social media products that will amplify reviews by sharing them with customer’s friends or like-minded vehicle buyers.
Earlier in 2018, we saw Facebook change business page privileges –affecting follower and engagement numbers –pushing many B2C companies to either invest heavily in Sponsored Social Ads or do something else. A few thought it was the beginning of the end for social but even after the controversial shift, Zuckerberg’s contrivance made £9.2 billion in Q1 of 2018 alone. * Another gigantic platform, LinkedIn, has seen its revenue increase by 37%, reported in April 2018. ** Which can only mean Social Media, in its entirety, is still a powerful marketing tool. Continue reading
You only need five minutes on social media to recognise the mania of photographing food and social experiences. From the millennial’s smashed avocado on rye to their grandmother’s unscathed traditional Sunday roast or Larry’s birthday meal out last night, it’s all out there so whatever your niche, there’s a marketing opportunity for you in this obsession. Continue reading