JudgeService and GForces launch official partnership

JudgeService Research Ltd and GForces have joined forces with the aim of helping retailers improve their service through transparent customer feedback.

JudgeService’s review and feedback software will be introduced across the range of the digital marketing specialist’s NetDirector products and services, giving hundreds of dealers access to a new resource for monitoring and improving their customer service ratings.

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Don’t neglect your current customers!

Many companies tend to inadvertently forget about their existing customers, often even neglecting them. Insurance companies, Breakdown Services and Mobile Phone companies are often guilty of focussing too much on potential customers, with new, better deals that aren’t even available for current customers.

When companies do this, it is always to the detriment of their business.

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The importance of replying to online reviews

We have already identified how important reviews are to your dealership. On top of this, nearly half of your potential customers will be searching for their future car when you are not open, forming opinions about your dealership outside of the 9 to 6.

In a nutshell, positive online reviews can be the deciding factor for consumers buying from your dealership.

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Top 12 tips for best practise car dealer reviews

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers claiming that dealership testimonials and reviews were an important factor in the car buying process, NOW is the time to make sure you are managing your reviews properly.

Read moreTop 12 tips for best practise car dealer reviews

JudgeService and Auto Trader: going from strength to strength

JudgeService’s major partnership with Auto Trader, announced in June 2016, continues to provide independent dealer reviews to drive businesses forward.

Auto Trader’s Annual Car Buying Research has shown that over 30% of people surveyed had bought a car based on dealer reviews or recommendations by family and friends. The data also shows that visitors spend around ten per cent more time on the pages of dealers that show reviews on Auto Trader compared to those that do not.

Read moreJudgeService and Auto Trader: going from strength to strength