Earlier in 2018, we saw Facebook change business page privileges –affecting follower and engagement numbers –pushing many B2C companies to either invest heavily in Sponsored Social Ads or do something else. A few thought it was the beginning of the end for social but even after the controversial shift, Zuckerberg’s contrivance made £9.2 billion in Q1 of 2018 alone. * Another gigantic platform, LinkedIn, has seen its revenue increase by 37%, reported in April 2018. ** Which can only mean Social Media, in its entirety, is still a powerful marketing tool. Continue reading
Attended by hundreds of industry experts and giants from all over the country, the Negotiator Conference & Expo 18 was a treat for estate agents and suppliers. Conference presenters included Professor Andrew Baum of the University of Oxford, David Cox of Propertymark and former UK Ambassador to the EU, Sir Ivan Rogers, among others.
The event’s theme was Changes, Challenges and Choices, fitting to the current economical humps the British nations are bracing up to face. Brexit was discussed and alluded to many times throughout the day, highlighted by Sir Ivan Roger’s speech. He assured his audience of interesting times ahead, especially for the industry that sells what remains to be the most expensive purchase in the market. “Brexit presents the biggest crisis this country faces since the Suez Crisis or possibly World War II,” he said.
A member of the audience asked another presenter that day to predict what the market is going to be like in the new year and what it would be like after 29th of May –answered by giggles and uncertainty.
Another popular topic was technology and the future. Professor Andrew Baum spoke largely about Proptechs. According to him, there are currently billions being invested by business accelerators in Proptech, however he predicts that both “money will be lost” and that “there will be some very successful survivors.” He also mentioned how rooftops are now a popular investment in London, foreseeing its importance for drone deliveries. Matthew Spence from Humberts, Andy Soloman of Yomdel and Tom Mundy of Goodlord all spoke about some digital means to help advance property businesses in the country.
Meanwhile, the Tenant Fees Ban was discussed by David Cox of Propertymark, explaining definitions, timescales and enforcement. The legislation includes only permitting rent, utilities, tenancy deposits, holding deposits and tenant default fees as payments. Rate increase from month one, renewal or continuance of tenancy and references will be banned. Failure to abide will be penalised £5,000 for the first offence and £30,000 for further offences. It is speculated that the ban will be implemented in Spring 2019.
It was indeed a jam-packed day and much insight was gained from the many presenters and exhibitors at the Grosvenor Hotel in Mayfair, London. As it was JudgeService’ first property expo, we picked up a bunch of useful nuggets and nous at the Negotiator Conference and Expo 18.
Last week, we attended the Motor Trader Summit on the 20th of November, held at the Edgbaston Stadium in Birmingham. Hosted and organised by Motor Trader’s John Kirwan and Bill Sherry, the event was attended by over 100 dealerships from all over the country, including dealerships from Cardiff, London and Edinburgh.
Motortrader Summit is on the 20th Nov at Edgbaston Stadium, Birmingham.
Neil Addley will be presenting JudgeService’ latest research at 10:20 a.m., about how customer satisfaction can improve dealership stock turn at the said event. They will discuss in detail, what aspects of the purchasing process matter to car buyers.
They will also be parking up their sweet cart where you can get all you can Pick’n’Mix and more information about how you can improve sales.
Much was seen and learned from last week’s Automotive Management Live 18, held at the NEC in Birmingham. Attended by more than 80 exhibitors, the country’s biggest motor supplier and retailer expo, was a success.
This year, JudgeService hosted a masterclass explaining the clear relationship between customer satisfaction and dealership stock turn. The accumulated data from over 1,000 dealerships in the country, shows that a 20% improvement in promoter score, can equate to selling cars 5.9 days quicker on average.
This clearly goes to show that investing in customer satisfaction insight – understanding the process of acquiring your customers — is essential in growing your business.
CitNow, Marketing Delivery, iVendi, enquiryMax, Glass’s, ContactAtOnce! and Autoweb Design were the other masterclass hosts. Autoweb Design discussed the key website elements dealerships should focus on, including pulling reviews from various providers onto your web pages, to display your recommendations and satisfaction ratings. This ensures that your online prospects are not driven away by lack of high-quality content and clear CTAs.
Digital solutions were indeed a popular sell at the expo, proving past forecasts that everything is moving online are true. However, innovators like JudgeService continually come up with tools to help auto dealerships grow their businesses, making the event worthwhile for visitors and exhibitors alike.
And although the motif of the expo was digital, we parked our famous sweet cart, giving away more than 150 pick’n’mix bags.
Nothing beats a bag of treats after a long day of learning and meeting old and new friends, so for next year’s event, we’ll make sure to bring more sweets.
See you at AM Live 19
Following JudgeService’s successful launch into the property industry over the past few months, we are now fully equipped and looking forward to attending arguably the biggest event in the property calendar.
Disagree? Let us know.
JudgeService’s team of customer satisfaction professionals will be attending “The Negotiator” on the 30th of November, at the Grovesnor House in Mayfair, London.
To find out more about how customer satisfaction insight can increase referrals and revenue by boosting your online presence come and visit us at stand 7.
During the day, we will be one of fifty industry and Continue reading
Last time, we talked about what it really means to “breathe” during a sales call. Today we discuss how important it is to connect with the gatekeeper and how to do it. We’re not talking about a telephone connection – although that helps. We’re talking about bonding and building trust with the gatekeeper. But they aren’t the decision maker so why should that matter?
Working as part of the sales team, the main purpose of the role is to set appointments for the Sales Director and Field Sales Executives.
This is an excellent opportunity for a hungry hunter to work alongside professionals who are accomplished in their field. The role offers an opportunity to forge a long-term career; progression is available as the company grows.
£18,000-£22,000 FTE, OTE £36K
Full or Part Time
Contributory Pension Scheme
22 days holiday plus bank holidays
Key areas of responsibility include:
- Making calls to key contacts to book in sales meetings for the Sales Director and Field-based Executives, working timings and location around other meetings
- Working towards appointment generating targets
- Cleansing data to ensure the CRM database includes correct details of key company contacts
- Calling various companies to establish the best contact/s and adding them to the CRM database
- Maintaining pipeline and accurate data
- Collating knowledge of competition
- Associated administration
The ideal candidate MUST love to smile when they dial. We are looking for someone who has experience in a similar role, i.e. appointment generating, sales, business development; who can demonstrate a successful record in achieving targets.
You will be a natural communicator who has the ability to build quick rapport with key contacts at all levels and nurture these into long – lasting working relationships.
It is important you have excellent organisation and IT skills (Microsoft Word, Outlook, Excel and PowerPoint), plus the ability to use your own initiative.
If you are interested, then please email your CV to email@example.com
We’ve all taken those unsolicited sales calls that tempted us to slam the phone straight through the receiver. However, the value of the product being sold often isn’t the issue; it’s the way the spiel is conducted. Sales calls success isn’t luck, so what can you do differently to increase your success rate?
While a coffee bean may not be an effective substitute for a headlight, JudgeService research has found that, along with car mats, they serve a much more important role in a dealership than you may think. So much time is invested into the obvious areas of customer service that the finer details are often neglected. But this could be the difference between a glowing dealership review and a mediocre or negative review, and the glowing reviews are what get your next customers through the door. Not only that, but the reasons customers leave positive feedback are what gain their loyalty.
Let’s talk about astroturfing. The number of articles available about artificial turf is surprising, but before I lose you, this isn’t one of them. Astroturfing is when a brand presents a testimonial about their products or services under the guise of a real customer. They believe they are doing their reputation a favour, but are they really? Merchants are clamping down on this behaviour, including Amazon who sued 1000 fake reviewers in 2015. More recently, they have filed lawsuits against their own customers, the sellers, who use them. Is it stopping people though? They are still being sold on auction sites, and unfortunately, every business pays the price as some consumers are losing faith in the experiences they see shared online. Continue reading