Let’s talk about astroturfing. The number of articles available about artificial turf is surprising, but before I lose you, this isn’t one of them. Astroturfing is when a brand presents a testimonial about their products or services under the guise of a real customer. They believe they are doing their reputation a favour, but are they really? Merchants are clamping down on this behaviour, including Amazon who sued 1000 fake reviewers in 2015. More recently, they have filed lawsuits against their own customers, the sellers, who use them. Is it stopping people though? They are still being sold on auction sites, and unfortunately, every business pays the price as some consumers are losing faith in the experiences they see shared online. Continue reading
Earlier in 2018, we saw Facebook change business page privileges –affecting follower and engagement numbers –pushing many B2C companies to either invest heavily in Sponsored Social Ads or do something else. A few thought it was the beginning of the end for social but even after the controversial shift, Zuckerberg’s contrivance made £9.2 billion in Q1 of 2018 alone. * Another gigantic platform, LinkedIn, has seen its revenue increase by 37%, reported in April 2018. ** Which can only mean Social Media, in its entirety, is still a powerful marketing tool. Continue reading
Naturally, the automotive industry predicted that the Fiesta would retain its status this year as well. The Society of Motor Manufacturers & Traders (SMMT) have reported the stats and we now know how car sales are coming along so far, so let’s have a look at the results. Continue reading
We are an expanding company seeking an App Developer with iOS and Android experience. We are looking for someone who is passionate about mobile platforms and translating code into user-friendly apps to create, develop and maintain our B2B and Consumer mobile applications.
What’s in it for you?
- Experience working in a fast growing, early stage technology company
- Opportunity to develop existing skills and learn new ones
- A fun, dynamic working environment
The difference between a customer and a fan is the difference between a single sale and an extension of your business. Unless you understand the difference, you can’t devise the appropriate initiatives to turn customers into advocates.
Take control of the way your customers represent your business by monitoring and managing your customer reviews on all the sites that matter to you – from one place. Continue reading
QuickFix surveys have been designed to increase both your pre and post appointment opportunities while relieving you of the pressure of arranging them. They increase touch points between dealers and their customers, create opportunities for engagement and secure additional business from your customers, allowing you to take control of maximising your customer base. Continue reading
Written reviews at our granular reporting are essential to improve business. Why not add to the mix with photographs to support their claims? Snap’N’Share is our free app that has been developed especially so that you can instantly share verified, branded photographic evidence of your customer’s satisfaction. Continue reading
You only need five minutes on social media to recognise the mania of photographing food and social experiences. From the millennial’s smashed avocado on rye to their grandmother’s unscathed traditional Sunday roast or Larry’s birthday meal out last night, it’s all out there so whatever your niche, there’s a marketing opportunity for you in this obsession. Continue reading
If you were to search online for restaurants, would you look at one with no photo before you looked at the ones with appealing images? Time is precious; consumers want to make the right decision as quickly as possible, without the need to troll through every possible avenue before coming to a decision so it’s important to stand out and this is certainly not exclusive to the catering industry. Continue reading