Part of the problem with measuring customer satisfaction for car dealerships is that the areas that lead to dissatisfied customers are often subtle and difficult for staff to pinpoint.
The digital age has changed the way consumers and providers can share what used to be known as word-of-mouth information. At the end of 2016, the rate of communication by consumers across digital channels surpassed everyone’s expectations, and it is predicted to be an even greater influence throughout 2017.
With the recent cyber security threats, and subsequent ‘internet-outage’ due to system updates, we take a look at how employees can maintain productivity while the systems are down.
There is a lot that can be done without being connected to the internet:
We are in an era where trust is at a premium.
When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.
Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).
But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!
Research Centre Team Leader Full Time – 38.5 HPW
Reporting to: Research Centre Manager
Where the role sits in the team and wider business
First point of contact for research centre colleagues, responsible for day to day supervision and management of colleagues.
JudgeService is pleased to announce its attendance at the UK’s biggest motor trade event of its kind – CDX17.
We will be exhibiting and presenting Workshops on Reviews, showcasing what the company can offer professionals working in the motor trade. We will also be introducing exciting new solutions, so you can be the first to see them in action! Come and see us on STAND 311.
As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.
There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pondering for too long over the decisions they have made.
Other items demand much more care and attention. Cars for example, for many people, will be the second costliest thing they spend their money on after a house.
JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.
Our unique traffic light approach enables you to compare your results with others in the industry, and provide a comparison with the National average (based on JudgeService national figures).