Embracing the digital revolution

The digital age has changed the way consumers and providers can share what used to be known as word-of-mouth information. At the end of 2016, the rate of communication by consumers across digital channels surpassed everyone’s expectations, and it is predicted to be an even greater influence throughout 2017.

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Car dealer reviews : The importance of trust

We are in an era where trust is at a premium.

When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.

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Negating a negative to aid conversation

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!

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Come and See us at CDX17 – Stand 311

JudgeService is pleased to announce its attendance at the UK’s biggest motor trade event of its kind – CDX17.

We will be exhibiting and presenting Workshops on Reviews, showcasing what the company can offer professionals working in the motor trade. We will also be introducing exciting new solutions, so you can be the first to see them in action! Come and see us on STAND 311.

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Remain open, even when closed

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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How dealers can improve costs, profits and efficiencies using online reviews

There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pondering for too long over the decisions they have made.

Other items demand much more care and attention. Cars for example, for many people, will be the second costliest thing they spend their money on after a house.

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Unparalleled levels of reporting

JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.

Traffic Light Screen sample 1

Our unique traffic light approach enables you to compare your results with others in the industry, and provide a comparison with the National average (based on JudgeService national figures).

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