With continual uncertainty surrounding the economy, established businesses going into administration and reduced consumer spending, there is more need now than ever before for businesses to do all they can to inspire confidence in their customers.
Naturally, with so many companies out there competing for your business, creating confidence is easier said than done. So, what exactly can you be doing to ensure that people are going to spend their money with you?
Provide reasonable guarantees. Guarantees can often make the difference between someone deciding to buy from you or from your competitors. By offering a no questions asked, money back guarantee people are far more likely to buy from you than someone only willing to offer store credit or an exchange providing you return your purchase in seven days. Create a guarantee that will give your customers every reason to buy from you and stick to it.
Make it easier for your customers to complain. Many companies do the exact opposite. How many times have you had to search high and low to find the right contact from on a website that allows you to lodge a complaint? Or how many times have you been transferred from one operator to the next when trying to ask for your money back? The harder it is to make a complaint the more irritated the customer will become and the more irritated they become the more people they will tell about the problems they’ve experienced. There is nothing worse than making an already unhappy customer even unhappier.
Be truthful. This may sound a little obvious but many companies are often a little economical with the truth. Some offers seem too good to be true and this is usually the case. If you’re going to create an offer for a product priced at £25 don’t include additional terms and conditions in the small print that requires the customer to make extra purchases. There’s nothing more frustrating for customer than thinking they’ve found a produce they like at a price they’d be happy to pay only for there to be hidden extras. This is exactly the sort of thing that will put people off doing business with you in the future.
Inspiring customer confidence is all about reducing the risk associated with buying and removing the hassle when it comes to complaining or contacting a business. Think of the things that irk you as a customer and if you can remove them from your business you’re far more likely to give customers the confidence they need to buy from you.