The power of online reviews

Most people still tend to say ‘Why do I need reviews?’ But here at JudgeService we understand how powerful reviews are in influencing buyer behaviour and aiding a conversion. But don’t just take our word for it. Here are some pretty powerful stats:

  • 89% of users will make a purchase within one week of reading reviews. (Source: ReachLocal)
  • 88% of consumers say that they trust online reviews as much as personal recommendations. (Source: BrightLocal)
  • Customers spend 31% more with a business that has ‘excellent’ reviews. (Source: Invesp)
  • 72% of buyers will take action only after reading a positive review. (Source: BrightLocal)
  • 97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content. (Source: Thismoment)
  • 30% of consumers assume online reviews are fake if there are no negative reviews (Source: Vendasta)
  • Reviews can have an impact of up to 10% on a business’s search rankings. (Source: Webrepublic)
  • 40% of buyers form an opinion of a business after reading just 1-3 reviews. (Source: BrightLocal)
  • 88% of consumers form an opinion by reading up to ten reviews (Source: Vendasta)
  • 44% of consumers say a review must be written within one month to be considered relevant. (Source: BrightLocal)