There are some purchases that don’t require much thought: ordinary, everyday things such as chocolate bars, magazines or shampoo. Most people simply pop them in a basket and pay for them, without pondering for too long over the decisions they have made.
Other items demand much more care and attention. Cars for example, for many people, will be the second costliest thing they spend their money on after a house.
Following the trend of online research, where 84% of consumers say that they trust online reviews as much as personal recommendations (BrightLocal), car buyers are increasingly looking online to find out more about the dealers they are considering. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
Dealership reviews give consumers insight into the experiences of other car buyers, so if they’re not sure who to buy from they can easily see what others have said about a particular dealer. Consumers now know how important it is to find out what kind of reputation a dealer has before a visit and, in this digital age, the reviews that a dealer’s customers create can help consumers make great choices.
To find out more, download the Paper: How dealers can improve costs, profits and efficiencies using online reviews. For further information about how JudgeService can help YOU, email firstname.lastname@example.org.