Negating a negative to aid conversation

Negating a negative is a genuine thing and, of course, two negatives make a positive! At JudgeService, if you choose to publish your testimonials, we publish all of them (unlike some other review providers that cherry pick and only show the good ones to fudge the results).

But these negative reviews actually help aid conversions too. At least, they do if they are handled correctly. 30% of consumers assume online reviews are fake if there are no negative reviews!

60% of consumers questioned the quality of a business when they saw negative reviews. By replying to negative comments to address the issue and take the conversation offline, you can manage your reputation.

Professional, trustworthy review sites should have a Right to Reply function, where you can respond to anything negative that someone has said. JudgeService solutions include this and, in addition, our system sends an alert to a nominated person, immediately notifying your business so you can address it in a timely manner.


To find out more, download the Automotive Industry Paper : The power of car dealer reviews: helping car buyers make the right choice. For further information about how JudgeService can help YOU, email