The rapid growth of review sites and social media in recent years has had a major effect on the reputations of many businesses. These sites give your business more exposure than ever before, they allow new customers find you and old ones to criticise you.
The very thought of businesses appearing on review sites with people free to write what they like about them may be a terrifying prospect for most business owners. There is, however, a flip side. Consider how much new business could be sent your way from customer referrals and by developing a positive social media presence.
Many people think that by having a Facebook page or Twitter profile, they’re ‘doing social media’. They’re very much mistaken. Simply posting updates on Facebook, and Tweeting from time to time won’t cut it. You need to monitor the online conversation and actively engage with your customers.
Perform a vanity search now for your business and ask yourself: What’s the first impression of your business? If you were a prospective customer, would any of the reviews influence your purchasing decision? Try and see your business through the eyes of your customers.