advanced reporting tool | JudgeService Blog

So, why didn’t that Customer buy?

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a visitor should be the hottest lead you can …

Online Reviews – outsourcing vs in-house

Outsourcing your online review management or keeping it in-house isn’t a decision to make lightly. Both have their advantages but it’s important to know what to expect before you commit to doing it yourself.

With the endless amount of review sites and social media platforms popping up, the job of online review management has become a multi-faceted experience that now includes areas such as: monitoring and responding to online reviews and posts, replying to customers on review sites and generating positive reviews. With everything that is included in review monitoring, the process of incorporating it efficiently into your business and aligning it with your goals is almost impossible; without the right tools in place.

A clear view of your business

Part of the problem with measuring your customer services process and customer satisfaction is that the areas that lead to dissatisfied customers are often subtle and difficult for staff to pinpoint.

For example, perhaps a customer was disappointed by what they received in part exchange, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. One particular mistake that’s often made by the staff at dealerships is failing to follow up on a lead, due to having assumed the process was concluded, when the customer may have been waiting for a call.

Surveys, the way you want them

As one of the leading Survey and Research Specialists, we are able to develop Bespoke solutions that provide accurately recorded results, in real time, with outstanding reporting features.

Our products contain advanced reporting tools which allow you to use all survey results to provide statistics about the buying process, handover, and service quality. These results can then be used by management teams to review performance and KPI’s, allowing you to produce tailor-made reports to review survey results and gain a better understanding of the customer experience.

AWACS : online and telephone customer mid-cycle survey

This survey establishes where your customers are 18 months into the car buying cycle or towards the end of the buying cycle, when they may be in the market to change, and if they plan to buy again from your dealership.

Each response provides the opportunity for you to re-engage with current customers as and when they are ready to re-purchase.

Unparalleled levels of reporting

JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.

Our unique traffic light approach enables you to compare your results with others in the industry, and provide a comparison with the National average (based on JudgeService national figures).