JudgeService Research Ltd and GForces have joined forces with the aim of helping retailers improve their service through transparent customer feedback.
JudgeService’s review and feedback software will be introduced across the range of the digital marketing specialist’s NetDirector products and services, giving hundreds of dealers access to a new resource for monitoring and improving their customer service ratings.
Read moreJudgeService and GForces launch official partnership
Customer experience is how customers perceive their interactions with your company.
So why has customer experience become such a hot topic today? We are in an era where trust is at a premium, consumer expectations are higher, word of mouth travels faster. Word of mouth is one of the most powerful tools a company can wish for today, and in this digital age, customer’s opinions are available instantly, through social media, review sites and search engines.
Many companies tend to inadvertently forget about their existing customers, often even neglecting them. Insurance companies, Breakdown Services and Mobile Phone companies are often guilty of focussing too much on potential customers, with new, better deals that aren’t even available for current customers.
When companies do this, it is always to the detriment of their business.
At JudgeService we believe in trust, and as an independent review provider we are dedicated to bringing unbiased, honest and accurate customer reviews. Clients can choose to use our research for internal purposes only but where we publish any reviews we publish them all – good or bad.
As one of the leading Survey and Research Specialists, we are able to develop Bespoke solutions that provide accurately recorded results, in real time, with outstanding reporting features.
Our products contain advanced reporting tools which allow you to use all survey results to provide statistics about the buying process, handover, and service quality. These results can then be used by management teams to review performance and KPI’s, allowing you to produce tailor-made reports to review survey results and gain a better understanding of the customer experience.
We have already identified how important reviews are to your dealership. On top of this, nearly half of your potential customers will be searching for their future car when you are not open, forming opinions about your dealership outside of the 9 to 6.
In a nutshell, positive online reviews can be the deciding factor for consumers buying from your dealership.
At JudgeService, we measure how your prospective customers heard about you and report this back through our unique management reporting suite. This is so that you have a handle on where to invest your budget and take control of your marketing, based on a calculated return on investment.
JudgeService customers have access to unique levels of reporting. The reporting suite provides unparalleled granular detail, making it easier for YOU to identify buying trends and/or potential issues.
JudgeService products contain advanced reporting tools which allow you to use all survey results to provide statistics about the car buying process, handover and vehicle quality, while offering vast insight into the experiences of both lost sales customers and used car buyers who have visited your dealership(s).
As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers claiming that dealership testimonials and reviews were an important factor in the car buying process, NOW is the time to make sure you are managing your reviews properly.
We are in an era where trust is at a premium.
When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.