It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a visitor should be the hottest lead you can have. Perhaps a customer was disappointed by what they were offered in any part exchange deal, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. Wouldn’t it be so much easier if you had these answers at your finger-tips? Well, now you can.
Earlier in 2018, we saw Facebook change business page privileges –affecting follower and engagement numbers –pushing many B2C companies to either invest heavily in Sponsored Social Ads or do something else. A few thought it was the beginning of the end for social but even after the controversial shift, Zuckerberg’s contrivance made £9.2 billion in Q1 of 2018 alone. * Another gigantic platform, LinkedIn, has seen its revenue increase by 37%, reported in April 2018. ** Which can only mean Social Media, in its entirety, is still a powerful marketing tool. Continue reading
During this year’s Automotive Management Live event, we shared JudgeService’s new data analysis for the first time, spelling out what it takes to create a loyal customer who also acts as an advocate for the business.
We are continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business. Throughout this work we have been able to determine the key elements which dealers have to get right in the eyes of consumers, to be considered as delivering excellent customer service.
The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.
Download the White Paper: Unlocking the Secrets of Customer Loyalty
Find out how by downloading our special White Paper: Unlocking the Secrets of Customer Loyalty
It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. As we have established, much of the research about a car or dealer is done online, so a walk-in visitor should be the hottest lead you can have. It’s obviously not that easy.
Perhaps a customer was disappointed by what they were offered in any part exchange deal, or perhaps a particular turn of phrase used by the salesperson was taken the wrong way. Wouldn’t it be so much easier if you had these answers at your finger-tips?
The information that you put about your business online now forms one of the largest parts of your company’s brand image.
It’s vital, now more than ever, that an organisation actively manages its online reputation. Negative reviews are a perfect example of this. Some people tend to bury their head in the sand when a negative review is left about them online, however, negative reviews can actually help you! We have created a blog on this very subject – The Power of Negating a Negative.
Now that Spring is upon us, we are encouraging businesses to take charge of their brand image online by replying to negative reviews. Consumers want to feel cared for and valued and this is a great way to engage with them and demonstrate this.
All clients of JudgeService have the option to display our widget on their website. This shows clearly what percentage of their customers are likely to recommend them to friends and family. Consumers can then click to see verbatim reviews from customers.
Why does this matter? Because there is a direct link between the widget impressions per visitor, and the visitor to order conversion. If there are 0-0.5 interactions with a widget, the conversion rate is between 0.65% and 1.61%. However, when we see an engagement of 0.5%-1%, the conversion rate increases from 1.61% up to 2.18%.
See our extensive features.